Music
Setting up an events company during a pandemic might seem like a wild idea, but it paid dividends for Hotbox co-founders Matt Feldberg and Noah Cunningham.
After creating a network of socially distant events across America, it turned out that they were, in fact, “busier than ever.”
“Our timing being first-to-market led to an insanely productive few years when sadly most of the industry was sidelined,” Matt recalls.
The event entrepreneurs started out with drive-in comedy shows with US comedian and actor Bert Kreischner, before then touring the States with other artists and comics including Nate Bargatze, Diplo, Marc Rebillet, Thundercat and Taylor Tomlinson across 2020 and 2021.
“I'm most proud of our ability to blitz-scale in such a short time frame and build teams to manage 4-5 nationwide tours without any blueprint for how to do this,” Matt continues.
Hotbox is now a live event and creative agency producing concerts, private events and full-service beverage catering across the San Francisco Bay Area and beyond.
Serving up 60-100+ events a year, the business is also expanding into new markets including New York and Florida in 2025, creating teams on both sides of the country.
“I'm addicted to being a part of creating these moments for others,” says Matt “That's where I get the most joy of my work from. There is no greater high than seeing thousands of people have a core memory in their life at an experience that we helped design.”
