Sports & Fitness
Brewery Running Series® started as a fun idea co-founders Morgan Jappe and Nate Herrington had whilst sharing a beer over 12 years ago. Now it’s a national brand and thriving business.
Blending fitness and fun, it hosts running events across 26 US states, all starting and ending at breweries. After completing the course at their own pace, participants enjoy live music, food trucks, games, and giveaways with a local craft beverage in hand.
“The casual nature and frequency of our events invite people of all ages, races, body types, and abilities to get some healthy activity and celebrate with others at the finish line,” says Morgan.
She and 40+ local event directors organize 300+ events per year, meaning it’s “important to balance” thinking big and keeping things simple.
“As we continue to grow, the more consistent we can be with our general event structure, the easier it is to find a groove, explore new ideas, locations, and event features, and add participant value,” she says.
With ambitions to expand across all 50 states, Morgan is motivated by her attendees' positive stories, including the “countless friendships, relationships, and engagements” born out of their events. She recalls some recent feedback from a brewery owner who, after joining a few of BRS’ 5ks, began regular training, improved his overall health, and even lost 40lbs.
“He attributed this to getting consistent, healthy activity, and enjoying it with a fun community,” explains Morgan.
She sees this often – “Someone starts by saying 'Oh, I'm not a runner' and before long, they're training for their first half marathon,” she explains. “But it's not about how fast or how far you go, it's that you GO! And what better place to gather at weekends than a local brewery?"
